Logo design and a brand’s identity is all around us. To the general public, logos serve as an
instant reminder of a company or a product; to the client they’re the point of recognition on
which their branding hangs; and to us designers they represent the challenge of incorporating our
clients‘ ideologies into one single graphic.
No wonder, then, that logo design features so prominently in our lives. In an age where
everyone must have a website to support their product, service or the company behind it,
the demand for a top-class logo has never been higher.