Sennheiser Momentum Campaign
Agency: Philipp und Keuntje
Production: Who’s Mcqueen Berlin
My Role: Excecutive Creative Director, Creative Director
ADC 2015 Bronze
ADC 2015 Finalist
Die Klappe 2015 Finalist
Behance R/GA Feature
The obsession with sound manifests itself in every last detail. From the high-quality materials such as the brushed stainless steel and leather, to the seamless manufacturing processes and technologies.
And so, Sennheiser headphones have become an icon for perfect sound and the inspiration for people with MOMENTUM. This headphone series is inspired by
people with momentum and we show these extraordinary people.
These artists live for sound. They go further than others.
To where nobody has ever been. They do things that nobody else
has done before them, redefinig the boundaries of sound.
They have MOMENTUM. Together with a group of talented
artists we developed the MOMENTUM project.
Nik Nowak doesn’t stand still. Nor do his sound sculptures – from the caterpillar-tracked, 4,000-watt tank to the unmanned ground drones he has converted into audio-snoops. Nik himself is also currently in a phase of transition. His studio is relocating. And with it the mobile sound sculptures that resemble futuristic vehicles designed to take far-off galaxies by storm. Their circular, black membranes are the only clue to the loudspeaker systems Nik Nowak has integrated seamlessly behind the angular surfaces.
Some people live for sound. They go further than others. To where nobody has ever been. They do things that nobody else has done before them, redefinig the boundaries of sound. They have MOMENTUM. Together with a group of talented artists we developed the MOMENTUM project. Get inspired and become a part of the project, too. Check out the artists and their videos here.
Nik Nowak never stands still. Nor do his futuristic sound sculptures. Nik Nowak has MOMENTUM. His Sound Tank runs on caterpillar tracks while Nik fires from every one of the speakers.
Imogen Heap continuously rediscovers music and sound. Imogen Heap has MOMENTUM. With her Mi.Mu glove project, she is giving artists total sound control in the palm of their hands.
Di Mainstone builds bridges between art, technology, dance and music. Di Mainstone has MOMENTUM. In New York, she got the idea to turn the Brooklyn Bridge into a gigantic musical instrument
Pedro Reyes turns lethal weapons into beautiful music. Pedro Reyes has MOMENTUM. His art doesn’t just change our culture, but also our society.
Leader's have Momentum
Making of Momentum Content Films
small budget – big content films.
As production budget was low, we decided to produce not a big film but numerous small content films that spread the idea throughout individual views and testimonials. Each film was produced with a small team consisting of me a as a Creative Director, a Director on set that often was as well the DOP and a producer.