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Momentum

- a Sennheiser Content Campaign -

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Sennheiser Momentum Campaign
Client: Sennheiser
Agency: Philipp und Keuntje
Production: Who’s Mcqueen Berlin
My Role: Creative Direction, Film Direction, Art Direction
Year: 2015

Awards:
ADC 2015 Bronze
ADC 2015 Finalist
Die Klappe 2015 Finalist
Behance R/GA Feature

The obsession with sound manifests itself in every last detail.
From the high-quality materials such as the brushed stainless
steel and leather, to the seamless manufacturing processes
and technologies.

And so, Sennheiser headphones have become an icon for
perfect sound and the inspiration for people with MOMENTUM.
This headphone series is inspired by people with momentum
and we show these extraordinary people.

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These artists live for sound. They go further than others.
To where nobody has ever been. They do things that nobody else
has done before them, redefining the boundaries of sound.
They have MOMENTUM. Together with a group of talented
artists we developed the
MOMENTUM project.

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Content Films.

Some people live for sound. They go further than others. To where nobody has ever been. They do things that nobody else has done before them, redefinig the boundaries of sound. They have MOMENTUM. Together with a group of talented artists we developed the MOMENTUM project. Get inspired and become a part of the project, too. Check out the artists and their videos here.

Nik Nowak never stands still. Nor do his futuristic sound sculptures. Nik Nowak has MOMENTUM. His Sound Tank runs on caterpillar tracks while Nik fires from every one of the speakers.

Imogen Heap continuously rediscovers music and sound. Imogen Heap has MOMENTUM. With her Mi.Mu glove project, she is giving artists total sound control in the palm of their hands.

Di Mainstone builds bridges between art, technology, dance and music. Di Mainstone has MOMENTUM. In New York, she got the idea to turn the Brooklyn Bridge into a gigantic musical instrument

Pedro Reyes turns lethal weapons into beautiful music. Pedro Reyes has MOMENTUM. His art doesn’t just change our culture, but also our society.

Honne for Sennheiser

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Making of Momentum Content Films

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small budget – big content films.
As production budget was low, we decided to produce not a big film but numerous small content films that spread the idea throughout individual views and testimonials. Each film was produced with a small team consisting of me a as a Creative Director, a Director on set that often was as well the DOP and a producer. 

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