The Claim of Schöffel is „Ich bin dann mal raus“, which means -I have enough – I’ll go out in the nature and leave all the daily stress behind. The Idea of the Relaunch was to transport exactly this feeling in a digital way. Tools and Headlines guide the user out of the city. Showing what is out there – and with the right cloth you won’t miss anything of the city.
Client: Schöffel Sports
My Role: Executive Creative Director
Point of Sale & 365 days concept
This concept is a 365 days communication concept. It means as we don’t know when the trigger works to convince people to go out and forget about their daily stress, we get in touch with them as often and personal as possible. On the website,
the point of sale, magazine, TV and Apps. Schöffel as the german provider of perfect outdoor and sports Equipment is the one to support you.