MINI. It’s for you is the rebrush‘s guiding principle.
It‘s all about establishing a connection between fans & Brand that will find its full platform
with MINI NEXT Everything we do now, paves the way for what we do then.
The new MINI Rebrush has customised content and an iPad-inspired immediate way of
navigating an easily accessible information structure.
For the interface and navigation, we interpret It‘s for you through a
joy-of-use approach, respecting optimised usability, to create an
immersive user experience.
MINI.com Hub Relaunch Concept
Client: MINI (BMW Group)
Agency: Hi-Res!, Syzygy
My Role: Excecutive Creative Director, Creative Director