Jägermeister Last Stag Standing
Client: Mast-Jägermeister AG
Production: Ars Thanea
My Role: Excecutive Creative Director, Creative Director
FWA Mobile App of the Day
Mark territory – your territory!
It’s time to lock horns with your challengers and show
them who’s top stag. For a very special collector’s piece –
the Jägermeister Heritage Label Bottle, we created an
A real-time, multi-player game for Jägermeister fans:
Push each other off a vitreous battlefield to unveil the
limited edition’s label. We drew further attention to the
collector’s piece by creating an iPad version.
Tap as fast as you can.
Hi-ReS! Hamburg developed this cool iPad game for Jagermeister. Application is about competition between two players clicking as fast as they can on iPad screen. The fastest player wins.
The app’s competitive and engaging character was also transferred to point of sale: Shoppers, flanked by the Jägerettes promotion girls, were able to challenge each other on the iPad version.
The Game was developed first as a Facebook App to engage the german community and after 3 Month we offered a I-Pad App for the innternational fans. Promotion Teams used it on parties and festivals offering a Jäger-shot to the winners.