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Hyundai i40 Light Reveal

- unveiling of the new Hyundai i40 in Geneva -

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Hyundai i40 Light Reveal
Client: Hyundai Motor Europe
Agency: Hi-ReS!, Nanika, blackbeltmonkey
My Role: Associate Creative Director
Year: 2011

 

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A live event that ran for 7 days
prior to the unveiling of the
new Hyundai i40 in Geneva.

Users could assume control over a light-rig composed
of 200 lights over the Internet and use it to reveal parts
of the, then still secret, design of the car with the result
streamed back by 3 cameras from the studio in Germany.

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The Technique & Making of

Users could assume control over a light-rig composed of 200 lights over the Internet and use it to reveal parts of the, then still secret, design of the car with the result streamed back by 3 cameras from the studio in Germany.

Nanika’s custom software allowed realtime control over the light rig which plugged into the website created by Hi-ReS! where users could draw strokes on a virtual model of the light rig and then see the results played through the streaming cameras.